Use Cases
Loyalty is mobile.
The world's most ambitious businesses, banks, airlines, grocery loyalty programs, health insurers, super funds, broadcasters and streamers, are turning their rewards programs into branded mobile networks.
Built for brands with hundreds of thousands of customers and the ambition to do more with them. Fastter is the studio that builds them, our proprietary technology runs them and puts your brand on every customer's lock screen.
Six industries
One playbook
Airlines & Frequent Flyer Programs
Frequent flyer programs are the established core around which many services orbit.
Given connectivity is a service relied upon by every Australian, every day, this presents a unique opportunity to embed the mobile service within the broader frequent flyer ecosystem (earning/burning points, integrated app experience, bundled benefits).
In turn the perceived cost and inconvenience of switching to another mobile provider increases.
The recurring points-earning and integrated benefits strengthen loyalty not just to the loyalty program but to the entire airline brand. The opportunity is enormous. The shape of the offer is what we'd love to walk you through.
Your members already give you their boarding passes. Time to claim the device they're scanned on.
Broadcasters & Streamers
The average Australian and New Zealand household runs four to six streaming subscriptions — and is actively trying to cut at least one.
Cost of living has made the unsubscribe button the most-used UI element in subscription media. Sport, drama and originals are no longer enough on their own.
Branded mobile changes the calculus of cancellation completely. It turns one of the country's most churn-exposed industries into a daily utility — a household product that sits a long way below the discretionary line.
When the bundle gets bigger, the churn gets smaller. That's the math.
Grocery & Retail Loyalty
Two of the biggest data assets in Australian retail belong to grocery loyalty programs — and both meet their members in the same place: a checkout, maybe once a week, for thirty seconds.
The other six days and twenty-three hours are silent. New Zealand sits in a similar place.
Branded mobile turns that silence into a daily presence, on the device every shopping decision actually gets made on. The strategic specifics naturally vary by retailer — and they're exactly what we'd like to walk through.
Every grocery brand in the country runs a loyalty program. The winner will be the one offering a mobile plan.
Health Insurance
Australian private health is structurally exposed: members touch the product twice a year, hate the April 1 rate rise, and make most of their decisions on comparison sites in fifteen minutes flat.
Branded mobile gives funds the daily relationship they've never had. It turns the renewal conversation from a defensive scramble into something quietly already decided.
When members touch your brand every day, comparison sites stop being a renewal threat.
Superannuation
Australia's $4 trillion super system has a structural problem money can't solve: the average member logs in once a year, sometimes never.
By the time engagement matters, members are 50, retirement is twelve months away, and the relationship has been on autopilot for three decades.
KiwiSaver providers are watching the same dynamic across the Tasman. Branded mobile gives funds something they've never had — a member benefit that's tangible, daily, and pays back into the fund every month. The shape of the offer changes by fund. The opportunity doesn't.
For the first time, your members hear from you more often.
Banks & Fintech
The Big Four built billion-dollar relationships on a piece of plastic. Branded mobile is the natural successor — same loyalty mechanics, same revenue model, an order of magnitude more daily attention.
Customers switch banks every seven years. They switch mobile providers every eighteen months. The asymmetry is not subtle.
Neobanks are eyeing this. The majors are circling. The first ANZ bank to get the offer right turns customers into daily subscribers.
The branded credit card grew banks for forty years. Branded mobile will grow them for the next forty.
What they all have in common
One playbook.
Six industries.
Every Fastter use case shares the same architecture: a fully branded mobile plan running on Tier-1 5G networks across Australia and New Zealand, with a stand alone ecommerce site and app or embedded inside the app, rewards program or membership system you already run, with proposition design, billing, compliance and customer care handled end-to-end by us.
What changes between industries is the bundle. What stays the same is the unfair advantage it gives you over competitors.
Don't see your industry?
If your customers carry a phone and care about your brand, branded mobile probably works for you.
Energy retailers, telcos-adjacent utilities, sports clubs, universities, news mastheads, lifestyle brands, rewards clubs, we've built playbooks for industries that aren't on this page yet.